Snuggs (proposal)
Creating a Bold and Playful Brand Identity for Revolutionary Period Underwear Revolutionary products call for equally revolutionary branding, don’t they? Periods are often surrounded by negativity and taboo, but we decided to flip the script by injecting a dose of humor and light-heartedness into the conversation. By embracing a playful and cheeky approach, we aimed to break down stigmas and transform the way people perceive period products. Our branding strategy centered around the idea of “Humor Over Stress,” encouraging customers to feel empowered and at ease, rather than constrained by outdated perceptions. The result is a fresh, vibrant, and memorable brand identity that not only stands out in the market but also starts a much-needed conversation.