Rail.cc

Branding and UX/UI Design for a Global Rail Travel Information and Search Engine For a platform dedicated to providing comprehensive rail travel information and search capabilities worldwide, I was responsible for developing a cohesive brand identity and designing an intuitive user experience. The goal was to create a digital experience that simplifies rail travel planning for users across the globe. Key Project Components: Brand Identity Development: Crafted a distinctive and approachable brand identity that conveys reliability and ease of use, essential for a global audience. UX Research and UI Design: Conducted thorough user research to understand the needs and behaviors of international travelers. Designed user interfaces that offer a seamless, efficient, and visually engaging search experience. Responsive Design: Developed a responsive design system to ensure optimal performance and usability across all devices, from desktops to mobile phones. This project successfully merged user-centric design principles with a strong brand presence, providing a valuable tool for travelers navigating the complexities of global rail networks.