Key Contributions:
Consistent Visual Voice: Ensured the brand's visual identity remained cohesive and recognizable across all digital and physical touchpoints, reinforcing brand loyalty and recognition.
Adaptable Design System: Developed a flexible design system that seamlessly integrates Nulab’s core elements—geometric shapes, vibrant colors, and bold typography—across various applications, marketing materials, and user interfaces.
Strategic Brand Application: Collaborated with the team to apply Nulab’s visual language to new projects and updates, ensuring that the brand’s innovative spirit is consistently communicated.
Through this approach, Nulab’s brand identity was strengthened and cohesively represented across its expanding range of products and platforms.