Neruda Hotel
Brand Identity Development for Neruda Hotel, Prague Situated in the historical heart of Prague's old town, the Neruda Hotel draws inspiration from its namesake, the renowned Czech novelist Jan Neruda, who famously used a triangle symbol as his signature mark. We embraced this distinctive symbol and crafted a contemporary brand identity that pays homage to the writer’s legacy while appealing to modern travelers. Concept Highlights: Symbol-Driven Identity: Leveraged Jan Neruda's iconic triangle symbol as the foundation for the hotel's visual identity, integrating it into the logo and other brand elements to create a strong and memorable connection to its literary inspiration. Modern and Elegant Aesthetic: Developed a sophisticated design language that combines historical references with a sleek, modern style, aligning with the hotel’s unique blend of heritage and contemporary comfort. Engaging Brand Messaging: Created inviting and refined messaging, such as "Let yourself be spoiled," to enhance the guest experience and convey a sense of luxury and relaxation. This brand identity seamlessly merges cultural heritage with modern elegance, inviting guests to immerse themselves in a unique blend of history and comfort.