Concept Highlights:
Symbol-Driven Identity: Leveraged Jan Neruda's iconic triangle symbol as the foundation for the hotel's visual identity, integrating it into the logo and other brand elements to create a strong and memorable connection to its literary inspiration.
Modern and Elegant Aesthetic: Developed a sophisticated design language that combines historical references with a sleek, modern style, aligning with the hotel’s unique blend of heritage and contemporary comfort.
Engaging Brand Messaging: Created inviting and refined messaging, such as "Let yourself be spoiled," to enhance the guest experience and convey a sense of luxury and relaxation.
This brand identity seamlessly merges cultural heritage with modern elegance, inviting guests to immerse themselves in a unique blend of history and comfort.