Concept Highlights:
Adaptive Design Toolkit: Each Migration Hub is provided with a set of tools and guidelines that allow them to develop their own visual identity while maintaining consistency across the brand. The system encourages a playful approach, enabling hubs to express their local uniqueness within a unified brand framework.
Thematic Visual Elements: The identity is built around universal themes such as migration, journey, connection, overcoming obstacles, openness, communication, education, technology, and hope. These elements form the foundation for all design assets, creating a common thread that ties each hub’s identity back to the core brand.
Customizable yet Cohesive: By combining these elements, hubs can craft their own distinct designs that still retain the overarching identity we aim for. This approach allows for creative freedom while ensuring brand cohesion and recognition.
Guided but Open Communication Style: The identity system also includes specific language usage and tagline recommendations to align messaging across hubs. However, it remains open to evolving proposals that reflect the dynamic and inclusive nature of the Migration Hub community.
This flexible and inclusive brand identity system allows each Migration Hub to express its individuality while contributing to a cohesive, recognizable global presence.