As flexibility and openess is essential for the brand, the main idea behind the ID system is to provide each migration hub with tools, guidelines, colour palletes, particular items and typography guides which they could use themselves to create unique, yet harmonized and cohesive identity. They can do it freely in a playful manner, although we will show examples of good practice (see further)
All items (the bundle can expand) are based on common themes like migration, journey, wandering, connection, overcoming obstacles, openness, connecting point, communication, education, technology, hope etc.
By putting these elements together, one can create his/her own unique designs that will, nevertheless, keep the distinctive identity we aim for.
The identity system also relys on certain usage of language and tagline claims (see examples further). Although it should be open to any further proposals.