Project Highlights:
Cohesive Brand Identity: Developed a unified brand identity that resonates with McDrogerie's target audience, enhancing brand recognition and trust.
User-Centric Design: Conducted extensive user research to understand customer behaviors and preferences, which guided the creation of user-friendly interfaces that streamline the shopping experience.
Responsive Web Development: Designed and developed a fully responsive website optimized for both desktop and mobile users, ensuring seamless navigation and accessibility across all devices.
Prototyping and Wireframing: Created detailed wireframes and prototypes to visualize and refine the user journey, improving engagement and driving higher conversion rates.
Through a holistic approach to branding and UX/UI design, the project successfully repositioned McDrogerie.ch as a modern, customer-focused platform in the competitive e-commerce landscape.