Mcdrogerie.ch

Branding, UX/UI Design, and Responsive Web Design for McDrogerie.ch McDrogerie.ch, Switzerland's second-largest pharmacy e-commerce platform, sought a comprehensive digital transformation to strengthen its market presence and enhance user experience. The project required a strategic approach to develop a cohesive brand identity, create intuitive user interfaces, and build a fully responsive website that meets the needs of a diverse customer base. Project Highlights: Cohesive Brand Identity: Developed a unified brand identity that resonates with McDrogerie.ch's target audience, enhancing brand recognition and trust. User-Centric Design: Conducted extensive user research to understand customer behaviors and preferences, which guided the creation of user-friendly interfaces that streamline the shopping experience. Responsive Web Development: Designed and developed a fully responsive website optimized for both desktop and mobile users, ensuring seamless navigation and accessibility across all devices. Prototyping and Wireframing: Created detailed wireframes and prototypes to visualize and refine the user journey, improving engagement and driving higher conversion rates. Through a holistic approach to branding and UX/UI design, the project successfully repositioned McDrogerie.ch as a modern, customer-focused platform in the competitive e-commerce landscape.