Key Responsibilities:
Branding: Establishing a unique and recognizable brand identity that resonates with the target audience.
UX Research: Conducting extensive user research to understand the needs of educators and vendors and to inform design decisions.

UX Design and Prototyping: Designing intuitive user experiences and developing prototypes to optimize the platform's usability.

Visual Design: Crafting visually appealing elements that align with the brand identity and enhance user engagement.
Web and Mobile Design: Creating responsive designs that provide a seamless experience across web and mobile platforms.
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